The context in which people interact with your brand matters
Learn how to optimize that context through platform choice, readership data, contextual targeting, and so much more.
Brands are struggling
to make meaningful connections with consumers
in the attention economy.
Ads shown out of context feel irrelevant to users and are quickly ignored.
Ads shown next to content that doesn’t align with your values don’t send the right message.
Combine that challenge with the crumbling cookie, increasing data privacy regulations, and required brand-safe environments, and what's a brand to do?
How to consider the surrounding environment of your ad
How to target consumers based on the context of that environment
How to consider the context of where your ad is placed on the page
How to tap into brand safety and suitability controls so that your ads never seem out of context
How to power your campaigns with data, insights, and contextual intelligence to deliver campaigns to the right audience without third-party cookies
"Taboola High Impact allowed us to reach new audiences outside of search and social channels, using premium placements that put our proper food for pets front and centre for our intended audience.”
“Taboola has been helpful when it comes to collecting data and providing advice on creative strategies. Also, their account management is very hands on, which saves us a lot of time.
Digital Acquisition Manager
Beijing Roborock Technology