In 2019, we ran a study with Nielsen and discovered that at the bottom of an article, readers find themselves in a moment of next, or times in their busy day when they’re open to exploring something new. Since then, we’ve been on a mission to dig deeper and learn more about how and when real consumers experience moments of next.

Where, exactly, people experience moments of next 

Where people spend their time online

What people care about most in video advertisements 

How these moments of next exist in the context of COVID-19 

We're breaking down the when, where, and what of this crucial marketing moment we call the 'moment of next', and what it means for you.

With this goal in mind, we conducted a second study. We surveyed 5,000 people about their experiences online, and found out that moments of next are, at their core, simply human.