REACH ENGAGED SPORTS FANS WITH YOUR  ADS

Gain exclusive access to sports fans across leading publisher sites like NBC Sports, Fox Sports, CBS Sports and MSN Sports.

Sports fans are a growing, diverse, and passionate audience. They're tapped into content experiences across the web and ready to engage with your ads.

According to eMarketer, U.S. sports video viewers are expected to increase each year, reaching 6 million by 2025. On the Taboola network, we've seen a 34% increase in sports article pageviews since 2019. Football articles during NFL season and soccer articles during the Euro Cup have seen the most notable rise in engagement.

Reaching sports fans during major sporting events

helps build positive brand awareness.

Sports gives you the opportunity to reach a large, multi-generational population of the U.S., attracting viewers ages 18-50 years old who are die-hard fans of their favorite teams, watching games each week, participating in fantasy sports, and of course, reading up on the latest sports updates. While sports viewership can skew higher for men, today's sports fans vary across demographics, including:

In the U.S., nearly 50% of women watch sports monthly. 

(Altman Solon's 2021 Global Sports Survey) 

U.S. soccer attracts almost as many women as men. There's only a 5% difference between avid male and female soccer fans.

(Statista)

56% of women in the U.S. watch the NFL, which is just slightly under men at 68%. 

(Altman Solon's 2021 Global Sports Survey)

Baseball attracts an older audience group of 45+. 

Soccer and basketball attract the most youthful audience, comprised largely of people aged 18-44. 

(Statista)

Introducing Taboola's Premium Sports Package — an exclusive, hand-curated collection of ad placements and formats built just for reaching sports fans. Whether you're a large brand or a growing startup, you can use this new solution to drive brand awareness and conversions across the open web on:

Even if a piece of content isn't published directly under a sports vertical, it might be tagged as a sports article and relevant to your audience. We'll help you reach those readers, too.

Reaching one of the most valuable audiences on the web should be easy. So Taboola did the leg work for you with our Premium Sports Package.

All you have to do activate it.

Taboola powers recommendations for the open web, helping people discover things they may like. More than 15,000 advertisers use Taboola to reach over 500 million daily active users in a brand-safe environment.