PROGRAMMATIC BUYING WITH TABOOLAIS AN AUTOMATIC WIN
Taboola has direct integrations with the world's leading DSPs, enabling advertisers to connect with over 500M daily active users on top publisher sites. Demand partners can take advantage of Taboola's exclusive inventory, proprietary data capabilities, and enhanced metrics to target and buy effectively.
Taboola brings together format innovation with placements of high attention and impact to enable marketers with the tools they need to reach their audience and achieve their objectives.
TABOOLA PMP DEALS
Prime with Taboola (PMP)
Taboola’s “prime” deal delivers publishers and placements of only the highest quality for this luxury Native Display deal.
Premium High Impact Placements (PMP)
Taboola’s “High Impact" native display deal delivers high quality placements, always separated from other ads, on tier 1 editorial publishers.
Views with Taboola (PMP)
Taboola’s “viewability” deal guarantees 100% viewability rate (MRC standard) for your Native Display campaign, running on the world’s largest and most premium publishers.
Reach with Taboola (PMP)
Taboola's “Reach” deal allows you to reach a massive audience on the world’s largest and most premium publishers, in Native Display environments that respect the user and provide buying flexibility at efficient prices.
HOW TO GET STARTED
Contact us to access our 100% exclusive video & native placements on the world's best publishers via Open Auction or Private Marketplace (PMP) Deals
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At Taboola, we believe that you are what you read. We think there is no greater indicator to your interests, behaviors, and intents than the publishers you go to and the content you read when you’re online. And when you pair readership data with contextual intelligence, you are able to build consumer profiles that are based on the context of behavior and target those contextual profiles using predictive recommendations. The best part? This is a cookie-proof solution that works as an effective alternative to demographic targeting and 3P cookies.
REACH CONSUMERS ON TRUSTED EDITORIAL SITES
Our long-term partnerships and direct integrations with the world’s top websites, apps and devices means you can trust that your ad will be surrounded by premium content every time it’s viewed.
LET THE COOKIES CRUMBLE
New regulations focused on consumer privacy and data protection have (and will continue to have) a major impact on how we identify and track consumers. Fortunately, Taboola is in a unique position since we’re built for a more private world, come what may: cookie removal, IDFA, GDPR, CCPA -- we’re ready to adapt. Our machine learning technology doesn’t require 3P cookies to operate. While respecting user privacy, we’re able to infer what a user might be interested in based on context and knowledge of what other users have liked in similar circumstances, ensuring we’re a strategic partner for publishers and advertisers in a more private world.
ACHIEVE SCALE WITHOUT SACRIFICING SAFETY
With integrations across trusted brand safety verification and measurement platforms, as well as an ad separation solution for video and native display campaigns, Marketers can feel in-control of their brand story and assured that every impression aligns to unique brand suitability requirements.
And we understand that brand safety is paramount to performance and brand marketers alike, so we’ve partnered with IAS to create an industry-first integration for pre-bid brand safety targeting to give you the confidence your safety & suitability needs are met across all marketing objectives.