In unprecedented times, this is how to be a resource for your audience

12pm ET / 5pm GMT

45 Minutes

TBD, 2020

• Today’s Advertiser Landscape  
  These are new circumstances, and we’re taking a look at the impact on advertisers.  

• How to Reach an Audience at Home
  Get your message in front of people working and operating out of their houses.

• Creative Strategy and Targeting Tips
  Create performance-driven content that works without sacrificing authenticity.

• Some of the Best Examples We’ve Seen so Far
  We’re all in this together, and a few brands have already stood out.

TBD, 2020 | 12pm ET / 5pm GMT 

Rachel Zalta,

Global Research & Insights Lead,Taboola

Rachel Zalta, social psychologist and Marketing Research & Insight Manager for Taboola, brings you the insights you need to drive higher CTR based on our massive trove of creative performance data. 

Rachel is an expert at applying psychological research to optimizing the performance of content across the web, using insight-driven analysis.

“There’s opportunities out there for brands to make a difference, and to be a true resource to the consumers they have and the consumers who don’t yet know about them.”

Megan Morreale

Sr. Content Marketing Manager, Taboola

Megan Morreale, Sr. Content Marketing Manager for Taboola, discusses exactly how to create content that speaks to your audience and ensures you hit your goals.

Megan has successfully managed content marketing and digital campaigns for over 50+ consumer and technology brands, and regularly contributes to sites like Relevance and NAI.

“Storytelling is taking on a whole new meaning as advertisers shift their strategies to our new reality inside a global pandemic. With empathy, clear calls-to-action and a whole lot of value, marketers can pivot and be successful.”