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In this webinar–part of our FREE Taboola Insights Series–we’ll explore:
Content for Branding and Performance How to craft a content strategy aimed at achieving your marketing goals
The Marketing Funnel Using content marketing to guide your customers down the marketing funnel
Customer Personas Identifying your key customer personas and creating content that appeals to them
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Global Research & Insights Lead at Taboola
Join This Free Webinar to Get Started on Crafting Your Content Marketing Strategy
Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.