In this webinar, Rachel Zalta is joined by Applied Neuroscience Specialist Michal Gruberger as they explain the science behind the Moment of Next. 

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• The Moments that Define our Internet Experience
  Mapping users’ intent as they navigate the open web
  
  
• Why Ad Placement is as Important as Creatives
  Discover the neuroscientific evidence supporting below-the-article ad placement
  
  
• How Consumers’ Mindset and Cognitive Load Can Make or Break Your Ad
  Reaching the right consumers at the right place and the right time

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YOUR HOST

Rachel Zalta

Behavioural Psychologist

Global Research & Insights Lead

Taboola

Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.

GUEST SPEAKER

Michal Gruberger

Applied Neuroscience Specialist

Michal Gruberger is a neuropsychologist and a neuroscientist with over 15 years of experience designing and conducting scientific experiments. Along with Israeli Neuro-tech entrepreneurs, she was part of the team that created Brainster, a consumer neuroscience AI-based software solution with world-wide reach. She has introduced and applied best practices from the field of neuroscience to the consumer neuroscience world, and has worked with fortune 500 brands on advertising campaigns. Gruberger holds a PhD in Psychology and Neuro-Imaging fro Tel-Aviv University, and an MA in Neuropsychology from the Hebrew University.