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As part of our FREE Taboola Insights Series, in this webinar we’ll be exploring:
Why Video is the Most Human Ad Format Explore the science of why people are attracted to video
Tips and Tricks to Make Your Video Ads More Engaging Discover Taboola’s best practices for optimizing your video for engagement and conversion
How to Create Video Content while Working from Home Keeping your video content fresh and relevant in the time of COVID-19
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Join This Free Webinar and Get Started on Creating Great Video Ads for Discovery
Behavioral Psychologist, Global Research & Insights Lead at Taboola
Chief Video Marketing Officer
Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.
Sivan Felder, CMO of the video marketing firm TwoHeads, has spent her career bringing data and psychology to the world of video storytelling. As a former director and editor, Sivan leverages her technical video experience along with her ability to interpret data and trends, to develop video strategies for brands all over the world. Since co-founding TwoHeads, Sivan has guided video strategies and campaigns for companies such as Cynet, Mixtiles, and Google Cloud.