In this webinar, Rachel Zalta will be sharing tips and best practices for making your video ads stand out. 

• Why Video is the Most Human Ad Format
  Explore the science of why people are attracted to video 

• Tips and Tricks to Make Your Video Ads More Engaging
  Discover Taboola’s best practices for optimizing your video for engagement and conversion

• How to Create Video Content while Working from Home
  Keeping your video content fresh and relevant in the time of COVID-19

You consent to our processing of your personal data for purposes of sending you emails with marketing materials and information regarding our products and services.

Rachel Zalta

Behavioral Psychologist, Global Research &
Insights Lead at Taboola

Sivan Felder

Chief Video Marketing Officer

at TwoHeads

Rachel Zalta is Global Research and Insights Lead for Taboola, the world's leading content discovery platform. Her role involves psychological research into the performance of video and sponsored content across the open web. Rachel holds a Master’s degree in Social Psychology, and has previously conducted research for the IDF Intelligence Corps and for companies such as ClickTale and Q-XT. These days, you’ll find her working from home and excited to be hosting the Taboola Insights webinar series.

Sivan Felder, CMO of the video marketing firm TwoHeads, has spent her career bringing data and psychology to the world of video storytelling. As a former director and editor, Sivan leverages her technical video experience along with her ability to interpret data and trends, to develop video strategies for brands all over the world. Since co-founding TwoHeads, Sivan has guided video strategies and campaigns for companies such as Cynet, Mixtiles, and Google Cloud.